Willaim Randolph Hearst :: essays research papers

William Randolph Hearst, who lived to the age of 88, was born on April 29th, 1863 in San Francisco California, and died on August 14th, 1951 in Beverly Hills California. Hearst studied at Harvard with his mind set on writing, inspired by Joseph Pulitzer. Hearst strived to become a better writer through out his life. After Harvard, Hearst met Marion Davies and eventually moved in with her, living in a very elaborate mansion nicknamed Hearst’s Castle. (http://www.zpub.com/sf/history/willh.html). Hearst and Davies were known for their costume parties and big bashes held at their house, until Davies, who lived through polio, died after the long struggle of cancer. Hearst, who loved the theater, met Millicent Willson there and often escorted her and her sister out at night. Knowing Willson for years, Hearst and her soon became wedded on April 28th, 1903 at Grace Church in New York City. (William Randolph Hearst, Nancy Frazier p. 62) Not but a year later, George Randolph was born o n April 10th, 1904, William’s first son. Hearst said to be an amazing father, raced around the city getting fans, and ice buckets to make an air conditioning system for George during his first heat wave. (William Randolph Hearst, Nancy Frazier p. 63) Eventually the Hearst family would consist of five sons.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  William Randolph Hearst is best known for his ability to not just write, but make his readers believe anything and everything he wrote about. Hearst was 23 when he became Proprietor of the â€Å"San Francisco Examiner†. Hearst soon turned the newspaper into a reformist investigative reporting and lurid sensationalism newspaper., then soon got a reputation for employing the best journalists available. (http://www.zpub.com/sf/history/willh.html). Many people believed that Hearst actually initiated the Spanish American War just to encourage sales of the newspaper. Hearst loved war and drama, it gave him something to publish. William Randolph Hearst would take yellow journalism to a new level with his great experience in writing and blow the littlest news facts into big time stories that would pull his readers in to believing just about everything that was published in his newspaper. Hearst’s biggest challenger was Joseph Pulitzer, a fellow writer. The irony was that both Pulitzer and Hearst were considered outsiders when they arrived at New York City. Their papers both appealed to the same situations and what not. The thing was that, these situations were usually ignored by the public but the writings of Pulitzer and Hearst drew readers in.

Hoosiers Essay -- Movie Film Essays Hoosiers

Hoosiers   Ã‚  Ã‚  Ã‚  Ã‚  Coach Norman Dale embodied a number of personal characteristics which enabled him to be the quality leader he was in the movie Hoosiers. His toughness, optimism, motivation, farsightedness, and self confidence assisted Coach Dale in gaining the loyalty of the team and the attention of the town. They also helped him to change the losing ways of the early team into the state champion team they ended up to be. Additionally, a number of environmental factors played a role in his success. The almost religious fervor of basketball in Indiana, the quasi-anarchist environment of the town’s men, and the fact that Hickory was a small town all played vital roles in Coach Dale’s success.   Ã‚  Ã‚  Ã‚  Ã‚  The first personal traits that Coach Dale was forced to exhibit were his toughness and his assertiveness. On his first night in Hickory he met the men of town in the barbershop who were all willing to provide their experience and insight on the team and how to coach. Coach Dale had enough self confidence to know that none of these â€Å"insights† were going to help the Hickory team win basketball games and let them know they weren’t welcome by turning his back and walking out. Additionally, he was forced to demonstrate his toughness twice more on the first day of practice by telling the temporary coach, â€Å"Secondly, your days of coaching are over,† and then by standing up to the group of men after he dismissed Buddy from the team. These actions made no friends of the men; however, th...

Chapter 7 Mcgraw Hill Pertinent Questions Answers

Pertinent Questions Chapter 7 31. How did the Embargo affect the election of 1808, and what was the response of the new president to diplomatic problems that the Embargo had addressed? The Embargo created a depression on the nation and gave merchants the impression that Jefferson was acting unconstitutionally. Therefore, in the election of 1808, the Federalists ran stronger than before. Even though the Republicans won the presidency, Madison understood that the Embargo was a political liability and eventually removed it. Instead, he passed the Non-Intercourse Act, which told Britain and France that if either of them were to violate the United State’s rights as a neutral country, they would immediately oppose that country until they agreed. 33. What was Tecumseh's attitude toward the treaties previously negotiated between the United States and various Indian tribes? How did he plan to prevent the expansion of white settlements? Tecumseh believed that the negotiations were all void since the land belonged to all of the tribes. He thought that in order for the United States to actually gain the land, they would have to consult all of the tribes. Tecumseh knew that in order to prevent the Americans from expanding, the Indian leaders would have to unite their cause. 35. Why did Americans want to wrest control of Florida from the Spanish? What attempts were made to do this before 1812? Which attempts were successful, and which failed? The South wanted to gain control of Florida in order to gain valuable ports. Florida also ran through rivers, making it suitable for transportation and agriculture. In 1810, some settlers obtained the fort at Baton Rouge. Madison annexed the territory and then planned to gain more Floridian land. The attempt to gain more land from Florida was unsuccessful until later in time. 40. Why did New England oppose the War of 1812? Prior to 1814, what did the New England states do to hinder the war effort? The Federalist mainly occupied New England, though the party was diminishing. They opposed the war because gaining new land would increase the Republican Party’s power. Their opposition resulted in hopes of secession and even the Hartford Convention. At times, Federalists even celebrated British victories. 41. What caused the leaders of New England to regard the War of 1812 as a threat to their future as a meaningful force in the United States? What did they propose to remedy this situation? If the Republicans won the War of 1812, they would then expand their country, showing their power in the position of the government. The Federalists, now a diminishing power, were afraid of their loss in the force of government, thus planning the Hartford Convention. The convention served to ‘protest’ against the Republican’s gaining of power and discussed the right of nullification and even hinted at secession. However, it was to no avail. 42. What effect did the Hartford Convention have on the Federalist Party? The Convention brought together the Federalist Party in sharing ideas. Their plans to go against the Republican Party and their demands were planned in the Hartford Convention. The unsuccessfulness of the war almost improved the Federalists’ chances at power. However, when the news came of Jackson’s victory, their plans at the convention seemed futile, showing the defeat of the Federalist Party. 43. What was the background to peace negotiations at Ghent? What did both sides initially demand, and why did they finally agree on the terms they did? Both sides were tired from the war and gave up their previous strong demands. The United States, realizing that Britain had little reason to interfere with the commerce because of Napoleon’s defeat, did not push Britain to give up impressments or Canada territory. Britain, exhausted and in debt from the wars, did not push to have an Indian buffer state in the Northwest Territory. Negotiations were weak and hastily drawn up.

The Significance of the Three Scaffold Scenes in the Scarlet Letter

The scaffold played an important part in identifying the characters of the Scarlet Letter throughout the novel. At each scene, the reader comes to understand something of the main characters and glimpses how that sin represented by the scarlet â€Å"A† has affected them. Hester Prynne, clutching both the living and the imposed () of her sin to her breast, is seen atop the scaffold, sternly looked on by all, but without her lover.She stood there in quiet defiance, refusing to reveal to the multitude before her who the father of her child was, and in this the reader sees a picture of a woman scorned and fearing for the life of herself and her child, but bearing the scrutiny of all with a calm defiance. Nearby, stood Arthur Dimmesdale, asking his secret lover to reveal the name of the father of that child. He did not, at that time, have the strength or the will to do so himself, and was begging Hester to reveal him for what he was.Among the crowd, Roger Chillingworth, Hester†™s wronged husband, adds his voice to the multitude in demanding that Hester reveal her secret. He seems an old, disappointed man, finding that the one he had waited three years to join had, during that time, left him for another. Thereafter, he would pledge to avenge himself of the man that had partnered in wronging him. Late one night, Dimmesdale could have been seen on the scaffold, looking for some peace from the guilt tormenting his mind.His penitence, however, lacked an audience. Here, the reader sees a nearly mad man, too weak to reveal himself for what he really was, but too pious to otherwise ignore it. Hester and Pearl discover him there and join him, acknowledging the bond between the three before none other than themselves. Hester comes to realize the poor state in which Dimmesdale has borne his guilt, and resolves to lend him her strength, which has served to uphold her throughout the years of her public shame.Pearl questions the minister as to whether he would stand with them there noon the next day, but he refuses. Chillingworth discovers the trio atop the scaffold, and any suspicions he harbored of the identity of Pearl’s father is all but confirmed. Finally, again atop the scaffold, Hester again stands before the scrutiny of the town of Boston, but this time with her fellow sinner. Dimmesdale confesses before all his part in Hester’s sin in a final show of strength. There, the minister dies, along with Hester’s dreams of throwing of her public shame.Before his death, however, Pearl acknowledges him as her father with a final kiss and gains her humanity in the sight of the townspeople. His prey having escaped him and lacking another purpose for which to live, Chillingworth shrivels and dies, a mere shell of the man he once was. In each of those scenes revolving around the scaffold, Nathaniel Hawthorne revealed to the reader the state and mentality of the main characters, along with the effects of guilt, bitter revenge, an d an attempt at human penitence rather than repentance.

Measurement Techniques In Dentistry Health And Social Care Essay

The survey of Medicine and dental medicine has expanded greatly over the last 150 old ages with the development of many new look intoing techniques. A broad scope of direct and indirect measuring techniques have been used to obtain informations on the morphology of the teething. In the yesteryear, research workers used the contact method of tooth measuring utilizing simple tools such as a Millimeter flexible swayer or a slide calibrated Caliper for dental dramatis personae measurings. With the promotions in image processing and picture taking, planar ( 2D ) and 3-dimensional ( 3D ) techniques began to be used in tooth measurings. The integrating of computing machine based image analysis in 2D and 3D measuring has farther enhanced research. Early alternate attacks included measurings from photographic images and optical maser sophisticated occlusograms every bit good as Holograms for the occlusal facets of dental medicine. High quality images used for the intent of clinical and resear ch surveies require the usage of advanced and sophisticated equipments. Previous twin surveies including dental morphology have confirmed a strong familial part to the ascertained fluctuation, so comparings between monozygotic ( MZ ) co-twins who portion the same cistrons have tended to concentrate on similarities between their teethings instead than differences. While measurings performed straight on dentitions proved to be hard in footings of dependability, measurings of dental dramatis personaes either manually or through the usage of assorted equipments and computing machine plans produced the most accurate and dependable consequences. Surveies have achieved accurate measuring of dentitions demoing the fluctuation in tooth morphology. Different devices have been used for this intent ; each will be illustrated as follows:1.2 Two Dimensional Methods in tooth measuringMechanical methods are still the easy and functional recording technique for the measuring of tooth size by most research workers. Ballard ( 1944 ) , Nance ( 1947 ) , Hixon and Oldfaher ( 1958 ) , Barrett et Al. ( 1963 ) , and Moorrees et Al. ( 1957 ) all suggested the same basic rules for entering dimensions of dental dramatis personae. The bulk used dramatis personaes theoretical accounts of plaster of Paris poured from alginate feelings. Barrett et Al. ( 1963 ) used dramatis personaes made of dental rock and reported that intra-oral measurings taken straight in oral cavity are less accurate than those taken from dental dramatis personaes. Peck and Peck ( 1972a ) measured the mesio-distal and facio-lingual dimensions of dentitions straight intra-orally.1.2.1 Millimeter flexible swayer:During the earlier yearss, simple instruments such as a brace of splitters with a millimetre swayer were used as a contact method for tooth measurings. ( Black CV, 1902, Ballard ML, 1944 and Bolton WA 1958 ) . Despite being the footing for tooth measurings but it had some familial restrictions as to the trouble in straight mensurating teeth dimensions. Besides, statistical analysis, at that clip, was non every bit developed as presents.1.2.2 Calipers and splitters:Calipers are used to mensurate the distance between two symmetrically opposing sides. Using a brace of callipers is still a common method to execute measurings on dental plaster dramatis personaes. Typically, mea surings on a dental dramatis personae are performed utilizing Vernier Calipers or splitters ( A Vernier graduated table is an extra graduated table which allows a distance or angle measuring to be read more exactly than straight reading a uniformly-divided heterosexual or round measuring graduated table. It is a skiding secondary graduated table that is used to bespeak where the measuring lies when it is in between two of the Markss on the chief graduated table ) which are preciseness instruments that can be used to mensurate internal and external distances highly accurately. ( Fig.1 ) Selmer-Olsen R, ( 1954 ) and Hunter WS, Priest WR ( 1960 ) did dental dramatis personae measurings by skiding graduated calipers along and across the dentition. The technique was found to be dependable. Moorrees et al,1957 obtained the mesiodistal crown diameter of a tooth by mensurating the greatest distance between the contact points on its approximal surfaces, utilizing a skiding calliper held parallel both to the occlusal and vestibular surfaces. Many techniques and methods were described to mensurate tooth diameters, and many surveies used different methods to obtain their consequences, some of which are listed below. Jensen E ( 1957 ) obtained the mesiodistal crown diameter of a tooth by mensurating the greatest distance between the contact points on its approximal surfaces utilizing a skiding calliper held parallel both to the occlusal and vestibular surfaces. He compared the average mesiodistal Crown diameters for the two different samples of Swedish kids and found statistically important differences for the lasting upper jaw and inframaxillary incisors and eyetooths of the male childs and of the misss. Hunter and Priest ( 1960 ) revealed that mensurating teeth size on plaster dramatis personaes is easier than in the oral cavity. In instance of the 2nd bicuspid and molars the dramatis personae measurings were consistently 0.1mm greater than measurings obtained in oral cavity. However, for the measurings of anterior dentitions, no important differences were found. Furthermore, they measured and compared soaped versus non-soaped theoretical accounts and revealed that the soaped theoretical accounts measured lightly greater in overall dimensions. However, this addition was non important every bit far as single dentitions were concerned.In general ; measurings obtained from dental dramatis personaes are more consistent and more accurate than direct measuring obtained in the oral cavity, particularly of the posterior dentition ( Doris et al. 1981 ) . Two chief instruments have been used for mensurating tooth dimensions: 1. Skiding calipers with a vernier graduated table, and 2. Engineering splitters used in concurrence with a millimeter regulation. Ghose et, al ( 1979 ) used skiding callipers with a vernier graduated table to do measurings with an truth of & A ; Acirc ;  ±O.1mm. The mensurating tips of the callipers were specially pointed to transport out accurate measurings. The skiding callipers were held parallel to the occlusal and vestibular surfaces of the Crown to mensurate the mesiodistal crown diameter of a tooth. This was achieved by mensurating the greatest distance between the approximative surfaces of the Crown. In the instance of rotated or malposed tooth, in relation to the dental arch, the measuring was taken between the points on the approximative surface of the Crown, where it was judged that normal contact should hold occurred with the adjacent dentition. They besides found that the mesiodistal measurings for the Iraqi males were larger than that for the females, but besides noticed that the difference merely reached the degree of significance in the eyetooths and the lower left first grinder. Olayinka et Al ( 1996 ) used electronic digital calliper ( Mitutoyo, Japan ) and compared the mesiodistal and buccolingual crown dimensions of the lasting dentition in Nigerian and British populations. Kieser 1990 stated that tooth length and width represent the most widely recognized of human characteristics. These measurings provide of import information on such jobs as human biological familial relationships between human population and environmental version. Modern digital callipers are available for automatically entering the distance measured, but the truth and preciseness depends on method standardization. Bell and A. F. Ayoub ( 2003 ) measured the tooth dimensions utilizing mensurating callipers, similar to the Vernier callipers ( Fig. 1 ) . The tips of the calliper were placed on a specific landmark and the measurings were taken by reading the distance from the swayer on the calliper. Zilberman et Al, ( 2003 ) compared the truths of mensurating dramatis personaes with electronic callipers and OrthoCAD techniques. They created 20 typodont apparatuss with unreal dentitions holding assorted malocclusions and took feelings of them. Both plaster and digital theoretical accounts were made, and tooth size, intercanine breadth, and intermolar breadth measurings were taken from the typodonts. Consequences showed that all methods of measurings were extremely valid and consistent for tooth size, intercanine breadth, and intermolar breadth. But comparing of the electronic callipers and digital measurings revealed that the measurings on the plaster theoretical accounts made with electronic callipers had greater truth and duplicability than the OrthoCAD attack. Susan N. et, Al ( 2005 ) used orthodontic theoretical accounts to re-structure the mesiodistal tooth breadth from first grinder to first grinder. The readings were obtained by mensurating the greatest distance between the contact points on proximal surfaces utilizing a Munchner ( Munich, Germany ) vernier gauge calliper. They besides measured the arch length and arch breadth between eyetooths, bicuspids, and first grinders. Three points were selected to mensurate the arch breadth between each tooth and its parallel on the contralateral viz. : the distance between the buccal cusp on the right side to the buccal cusp on the left side, distance between the cardinal pit to cardinal pit, and the distance between the linguistic cusp to the linguistic cusp. In the instance of first grinders, the measurings were made from the mesiobuccal and mesiolingual cusps to the mesiobuccal and mesiolingual cusps of the contralateral grinder severally. Hunter and Priest ( 1960 ) performed two different ways of measurings ; on dramatis personaes and in the oral cavity with splitters and with skiding callipers. They found differences between two sets of repetition dramatis personaes, differences in mensurating both upper jaw to opposed mandible and left opposed to compensate, and differences between tooth types. Besides, they found that skiding callipers were accurate than splitters and that measurings were easier to be made on dramatis personae than in the oral cavity..1.2.3 Photography:Modern picture taking began in the 1820s with the first lasting exposure. Early cameras did non repair an image, but merely projected images from an gap in the wall of a darkened room onto a surface, turning the room into a big pinhole camera. While this early paradigm of today ‘s modern camera may hold had modest use in its clip, it was an of import measure in the development of the innovation. With the development of chemical picture taking, it became possible to bring forth fixed images on documents. The modern photographic procedure came approximately from a series of polishs and betterments in the first 20 old ages. In 1884 George Eastman, Rochester, New York, developed dry gel on a movie to replace the photographic home base so that a lensman no longer needed to transport boxes of home bases and toxic chemicals around. In 1888 Eastman ‘s Kodak camera came into the market. By this clip, anyone could take a exposure and go forth the complex parts of the procedure to others, and therefore picture taking became available for the mass-market in 1901 with the debut of the Kodak Brownie. In the 20th century picture taking developed quickly as a commercial service. The usage of modern photographic methods in dental research began in the 1940 & A ; acirc ; ˆâ„ ¢s which opened new frontiers for dental research. Bjorn et Al ( 1953 ) introduced photographic methods to mensurate the volume of facial puffinesss. An feeling of the patient ‘s upper and lower dentition was taken in self-curing acrylic rosin on a U-shaped brass home base. The home base was left to indurate and was so attached to a base, which in its bend was fastened to a steady tabular array, which besides supported the stereo camera ( Fig.2 ) . During the exposure the home base could be fixed with high truth in the same place on the base and the patient had to seize with teeth into the feeling. The camera was placed on one of the two phonograph record at the terminals of the tabular array so constructed that the same place could be reproduced with hitgh truth. To back up the stereowork, three Markss were set up, one on the base oF the bite home base and two on a particular pillar fixed to the tabular array. These, points formed a trigon which, as seen from the camera approximately framed the portion of the patient & A ; acirc ; ˆâ„ ¢s face which was to be examined. The standard divergence of a volume measuring was estimated to 1.7 three-dimensional centimetres. Marked duplicated dramatis personaes were photographed and the photographic negatives were digitised Biggerstaff ( 1969 ) . The Ten and Y parametric quantities were so converted by computing machine package into mensurable informations to enable finding the comparative plane surface countries of crown constituent and the entire comparative plane surface of the Crown. An mean fluctuation between two independent operators was found to be 0.083mm and within one operator to be less than 0.014mm overall. In malice of this manner was allowing merely to bring forth planar consequence, it was claimed to be acceptable method since it could supply a broad scope of surveies. Garner ( 1970 ) developed an cheap method of obtaining permanent records of unwritten and dental alterations ensuing from mechanotherapy, growing, or surgery, without the necessity of keeping extended files of cabinets of plaster dramatis personaes. He used a camera loaded and mounted on one terminal of a fixed tabular array to snap dental dramatis personaes on a platform at the other terminal of the same tabular array. The exposure were traced and analyzed for alterations in arch signifier and dimensions. A 4 by 5 box camera was mounted on a level tabletop at a fixed distance from a perpendicular platform ( Fig 3 ) . A survey dramatis personae which had been trimmed so its dorsum was parallel to the occlusal plane and grooved for orientation intents was placed on its platform. The dramatis personae was placed on the platform so the occlusal surfaces or ridges were at right angles to the camera lens for snaping. The camera-to-model distance is critical and must stay at a fixed distan ce to bring forth a 1:1 image. A 10 2nd exposure of Kodak Professional Fine Grain Positive Film was accomplished by concentrating two 75 Ws floodlight lamps on the theoretical accounts. The lamps were mounted at 450 to the camera lens. Their method of theoretical account analysis was found to be a dependable manner of finding minute alterations in form and signifier every bit good as of entering conditions before and after everyday orthodontic intervention. These occlusograms can be maintained indefinitely in the patient ‘s records and could be used for analysis at the operating tabular array or at a staff meeting. Robertson and Kennedey ( 1984 ) developed an accurate and comparatively simple method of photogrammetry suited for orthodontic application. They reviewed five systems of entering photographic informations viz. : Moire topography, stereophotogrammetry, morphoanalysis, physioprint and telecentric picture taking ( Robertson, 1976 ; Robertson and Volp, 1981 ) . They achieved a greater grade of preciseness through the usage of telecentric optics a technique by which an image magnification is made invariant to the place of the detector plane. . Telecentric optics This is achieved by puting a convex lens, of diameter greater than the size of the object to be photographed, in the optical way of the projectors and camera, with the projectors and camera at the chief focal point of these lenses. In such an optical agreement, the magnification at the movie plane is changeless, irrespective of the object ‘s place in the object infinite in forepart of the plano-convex lens. Merely parallel b eams of visible radiation from the object are recorded by the camera and divergency is eliminated. The highest degree of truth became more evident when abstracting metrical informations across the dental arch. More than unidimensional and became prone to error when survey theoretical accounts were displaced. This was due to the lessening in the truth of the conventional picture taking for a more while the dimensions for the telecentric method remained comparatively unchanged ( Fig 4 ) . They concluded that telecentric picture taking was found to be really dependable and accurate ( Leishman, 1977 ; Volp, 1979 ) .

Factors Leading to Social Illness Among Teenagers Essay

Teenagers nowadays are very different with teenagers before then. Today,teenagers are getting wilder and tend to have more fun than they should.Rotten teenagers smoked, drink alcohols before they reach maturity, goclubbing and partying, have sex before marriage, involved in drugs, and a lotmore unhealthy activities that are not only useless and wasting their time butare also affecting their health. When asked, why do teenagers love this kind of lifestyle, their answerwould be easy, â€Å"Because this is the way teenagers of this era lived†. How sad itis to think about the social ills among teenagers these days. They preferred to be‘in the crowd’ rather than focussing on how to excel brilliantly in theirexaminations.One of the factors of why social ills are getting worse among teenagersthese days is less attention by their parents. This is a major issue. Today’sparents are very busy focussing on their careers until sometimes they seem toforget their responsibilities as parents. Children who feel lonely due to the lack of time spent with their parents will find new ways to live up their life. They start tosmoke, take drugs and socialising. Once they reach adolescence, children startto abuse the freedom that their parents give to them and become a ‘wild child’. Problems happening inside the home could also lead to social ills amongteenagers. Teenagers are easily stressed and depressed with the situation athome. They could be emotionally affected by divorcing of parents, death of family members, pressure by family to maintain good results, and many moreproblems. Because of too much tension, teenagers have the tendency to involvethemselves in the social ills, in order to release their stress and depression.Another factor that also causes the social ills to get worse is the influencesby friends. A teenager may have chosen wrong friends for him. Friends with badreputation and attitude problems will surely influence their friends to join themand have the blast of dating, clubbing, partying, drinking alcohols and manymore social activities that could ruin the innocence of a child. It is very easy toinfluence teenagers on trying new things as at this stage of life, they are still notvery sure of life and have the feeling of wanting to experience every single newthing in life if possible. Therefore, it is very easy to ‘pull’ teenagers into the worldof social ills. This issue must be looked into seriously as young generation of today arethe leaders of tomorrow. How could they lead the country in the future if theycontinue to mingle in social ills which will eventually destroy themselvesphysically and mentally? Serious actions should be taken immediately byparents, teachers, schools, societies and authorities to stop this issue fromgetting worse. Teenagers should be taught the real meaning of life. They need tochange for the sake of better and brighter future of the world.

Mass Media Research Paper Example | Topics and Well Written Essays - 2000 words

Mass Media - Research Paper Example The reach of mass media is so vast that the Internet users who were 40 million in population in 1995 increased their numbers to above 800 million in the year, 2005 (Brym and Lie, 2006, pp.108). From a peripheral view, it can be seen that mass communication, is a one way process but mass media theorists have after deeper introspection, put forward different view points as well, regarding the nature of mass communication. Some theories focus on the top down dissemination of information. Some present mass communication scenario in a totally different light where social conflicts are reinforced and some others stresses the mutuality involved in a mass communication process with the producer and consumer on both ends. Reception of messages, the process of decoding them, giving feedback, and behavioral changes associated with this whole affair have to be taken into consideration while studying mass media. While looking into the various aspects of the social theories and their impact on the mass media as well as on the society as a whole, it can be inferred that only the three major sociology theories (functionalism, conflict, interactionism) in combination can address the complexities involved with the social institution, mass media. ... ion, social control (and) entertainment† which are the pillars on which a particular order of the society can stay firm (Brym and Lie, 2006, p.546). The four basic premises of this theory are that a) social structures and patterns mould or influence human behavior, b) a particular social structure can develop or destroy the total social stability, c) such social structures are built based on shared concepts and values, and d) it is only a matter of regaining equilibrium so that the society remains stable and peaceful (Brym and Lie, 2006, pp.13). This theory has great scope in assessing the impact of mass media in society, which can be considered as a social structure capable of maintaining and destroying social stability. The information or message that is handed over to the consumer through mass media is viewed here as having a unifying function at conceptual levels of the society. An idea is disseminated, it is discussed, and a consensual position created in the society, whic h is an outcome of shared values. Similarly, each and every individual who cater to the information disseminated by mass media, is actually going through a socialization process, which enables him/her to function in a society in an acceptable manner. It is the learning process of accepted social behavior that occurs in the mass media space. Before the emergence of mass media, the young people had to depend solely on their family, community and school for socialization but after mass media came into being, it has become the most important socializing space and tool. This is why it is observed that the youth has an inherent tendency to create and maintain their identities by processing the cultural messages that they get from the media, i.e.; they tend to imitate the outward looks as well as